Sacramento State has presented for this fall semester a new form of artwork; an 85 foot digital billboard sign that will give the school a new landmark, more visibility, and above all; profit.The new digital communications sign owned and built by Clear Channel Communications was erected this past summer and started operating on August 5th according to University Enterprises, Inc.
Clear Channel presented the idea to the University, paid for and created this structure and therefore they are the owners of it and not Sacramento State as some people may believe. Nonetheless, the sign features the Sacramento State logo, colors and name.
This state-of-the-art digital billboard will be used for commercial advertisements in which the University will receive a fraction of the profit.(most of the money will be It will also be used for university related messages that will promote events, and for law enforcement emergencies such as important traffic announcements but primarily amber alerts.
Sacramento State freshman Robert Garcia, shows his approval of the new sign and gives some reasons to why it was a good idea to bring this to his school. He mentions that people will be more informed of school events and that putting it in the view of drivers on Highway 50, many people will see it everyday and it will become a very effective for advertising.
In a time when communication and advertising has become an important part of our lives, Sacramento State University has taken a step to stay up to date by making profit through advertising as well as providing the community with a genuine piece of artwork.
The sign is 85 feet tall by 48 feet wide and has a double-sided message board with the latest in LED technology that eliminates glare and light leakage which were some of the problems associated with previous digital billboards.
For more information, this website is dedicated to this new digital sign and includes all the information and details about it.
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